Two founders, one standard
Lost Lambs Digital is Josh Haines and Will Edwards. Every project is handled personally, end to end, by the two people whose names are on it. This page is what that means in practice.
Josh builds the sites. He grew up in Warminster and is moving back to Wiltshire this autumn, which is why so much of our early work is within an hour of there. He reads a club's whole website before he draws anything, and the concept is built from what he finds: the card as printed, the prices, the history, the photographs the club already owns.
He writes the findings too. If an email from us says your course has four different lengths depending on the page, he has counted them.
Will is the voice on the phone. He lives on the Worcestershire side of the Midlands and looks after the relationships: the first call before an email goes, the twenty minutes at the club, and the partnerships that bring the next club to us. If you have spoken to us, you have probably spoken to Will.
He also keeps us honest about what a club actually wants to hear, which is usually less than we want to say.
How we work, and why it is different
Most agencies sell you a proposal and then build it. We build it and then ask. The concept comes first, on a private link, from your own facts and photographs, and you judge it on your own phone before anyone talks about money. If it does not impress you, you owe nothing and you keep the ideas.
We can work that way because we build with modern tools that let two people do in days what used to take a studio months. The saving goes into the work: a golf club gets its course hole by hole, a venue gets every room and every package told once, and nobody gets a homepage with a stock photograph on it.
The standard
Every site we ship meets the same six tests, whatever the sector.
- Nothing inventedEvery fact, price and photograph comes from you. If you have not published it, we say so rather than make it up.
- Every price told onceOne place, one figure, agreeing with itself. The single most common fault we find, and the most costly.
- Checked in a real browserEvery claim we make about your current site is verified the way a visitor would see it, on the day we send it.
- Fast on a phoneBecause that is where your customer is standing when they decide.
- Your systems stayBooking, members' areas, handicaps: whatever works today keeps working. We rebuild the front of house.
- A person who answersOn the retainer there is one number to call and a plain-English report every month. Somebody whose job it is.
Where we are
Head office in London. Roots in Wiltshire and the Midlands, which is where most of our first clubs are. We work UK-wide and, when it matters, we come to you: the twenty-minute walk-through at the club is where most of these conversations are actually decided.
The wider Lost Lambs group
The studio is one part of Lost Lambs Ltd, alongside Lost Lambs, our trail-running apparel brand launching in January 2027. We are building a brand of our own at the same time as building for yours, and everything we learn about photography, copy and what makes people trust a website crosses over.
See the standard for yourself
Six concept sites, built before anyone asked, names removed. That is the depth every client gets.