A website that knows your course hole by hole

What a visiting golfer is actually looking for

Three things, in order: what a round costs, what the course is like, and how to book it. On most club websites the first is missing or disagrees with itself, the second is a paragraph and a photograph, and the third is a button to somebody else's system. We have read more than a hundred club sites this year and that is the pattern nine times in ten.

A golfer who cannot find your green fee in ten seconds books somewhere else. A society organiser who cannot find your package prices rings the club down the road. A prospective member who cannot find out what the course is like never gets as far as the phone.

What we build for a club

Not a homepage and a contact form. A site with the depth a club deserves, built from what you already have:

• The course, hole by hole. Your plans, your yardages from every tee, stroke index, the pro's tip, and the local rule that bites. Eighteen holes on one page a visitor can read down, plus the card as printed.
• Every price told once. Green fees, society packages, membership categories and the range, each in one place, each agreeing with the others. The single biggest fault we find, fixed.
• Your booking system, untouched. intelligentgolf, BRS, ClubV1, whatever takes your bookings today stays. We make sure far more people reach it, and that the price is beside the button.
• The story. Founded 1880, a Braid or a Colt or a MacKenzie, the honours boards, the letter to The Field. It is usually three menus deep. It should be the front door.
• Your photography, properly saved. Most clubs have better pictures than their website suggests. They are just five megabytes each and nobody has resized them. We find them, sort them, and make them load.
• Fast on a phone at the first tee. Because that is where it gets used.

How it works with a club

First, the audit. Send your website address and within the week you have three specific findings with the evidence. Free, and yours whoever fixes them. Most clubs learn something they did not know about their own site.

Then, if it warrants it, the concept. We build the new site on a private link, from your own facts and photographs, and you judge it on your own phone. Nothing is invented. If it does not impress you, you owe nothing and keep the ideas.

Then live, within a fortnight. On your domain, old links redirected, Google updated. Committee-run clubs: we are used to it. We will give you something you can put in front of them.

Then looked after. The retainer keeps the site current, the Google listing accurate and the socials fed, with a monthly report in plain English. One number to call. That is the part most clubs have never had: somebody whose job it is.

What it is worth to a club

One society day of twenty-four golfers at £35 a head is £840. If your society page has no prices on it, or your green fee is three clicks away on somebody else's system, you are losing bookings like that most weeks and never knowing. The retainer costs less than one of them a month, and the build pays for itself on the third.

We are not promising numbers we cannot see. We are pointing at the one you can: what a round or a society day is worth to you, against what a website that cannot be found is costing.